Alice Tseng
Partner | Toronto
Toronto: 416-863-3067

Alice is a pharmacist, lawyer and patent agent, and specializes in regulatory and marketing matters in the pharmaceutical, medical device, food and cosmetic industries.

Alice has extensive experience advising clients on issues relating to advertising and marketing (including social media initiatives, trade disputes, and programs for patients, consumers and health care professionals); privacy (including personal health information and privacy breaches) and anti-spam; reimbursement and pricing (including rebate, interchangeability and procurement issues); health care compliance (including value-adds, corruption issues and interactions with health care professionals); product safety (including Consumer Product Safety matters); access to information / freedom of information; commercial agreements; and a myriad of federal regulatory (including challenging Health Canada decisions) and provincial regulatory (e.g. scope of powers for health care professionals) matters.

In addition to traditional pharmaceuticals, Alice's work for the pharmaceutical / biotech industry encompasses biologics, vaccines, controlled drugs and substances, oncology, orphan drugs, active pharmaceutical ingredients, OTC drugs, natural health products, e-cigarettes and medical marijuana.

SELECT EXPERIENCE

Pharmaceutical and Medical Device Industry - Regulatory and Marketing

  • Preparing submissions for various clients regarding proposed bills, regulations or policy, including relating to Bill C-17, Canada's Anti-Spam Legislation, advertising, drug reimbursement and rebate laws, and the disposal of health products
  • Advising various clients on programs and interactions with customers, payors, health care professionals and patients from a health care compliance, privacy, rebate, off-label and/or pricing perspective
  • Advising various clients on privacy and anti-spam matters, including in relation to patient programs, mobile apps and general business operations

Food Industry

  • Advising various food and beverage clients on issues such as new product launches, classification of products, label review (including ingredient lists, health, environmental and other claims), compliance with anti-spam legislation, promotions, sponsorship agreements, product recalls and CFIA inspection

Cosmetic Industry

  • Advising cosmetic manufacturers or retailers on various regulatory and marketing issues, including relating to Health Canada inspection, product recall, e-commerce and promotions with consumers
AWARDS & RECOGNITION

Alice has been recognized as a leading lawyer in the following awards and publications:

  • Legal Media Group's Guide to the World's Leading Women in Business Law 2016
  • The Canadian Legal Lexpert Directory 2016 (Biotechnology)
  • The Best Lawyers in Canada 2016 (Privacy and Data Security Law)
  • The Best Lawyers in Canada 2016 (Advertising and Marketing Law)
  • Who's Who Legal: Life Sciences 2016
  • LMG Life Sciences: The Definitive Guide to the Leading Life Sciences Firms and Attorneys in North America 2015 (Life Sciences Star)
  • LMG Life Sciences Awards 2014 (Canadian Regulatory Attorney of the Year; Blakes was also named Canadian Regulatory Firm of the Year)
PUBLICATIONS
Show Past:
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Blakes Bulletin on Life Sciences, April 2014.
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PROFESSIONAL APPEARANCES
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Co-speaker: Navigating New Waters in International Supply Chains
GMA 2017 Legal Conference, Grocery Manufacturers Association, San Diego, California, February 27-28, 2017.
Co-speaker: Panel Discussion - Hot Topics in Biosimilars
Legal Issues and Trends for the Life Sciences Industry, Blakes Business Class Seminar, Toronto, Ontario, September 20, 2016.
Speaker: The Latest on CASL Enforcement
Hot-Button Topics in Intellectual Property Law, Blakes Business Class Seminar, Toronto, ON, June 8, 2016.
Speaker: Personalized Medicine - The New Frontier
Prescription for Law: The World of Pharmaceuticals and Medical Devices, Blakes Business Class Seminar, Toronto, Ontario, October 7, 2015.
Co-speaker: Social Media: Advertising and Beyond
Prescription for Law: The World of Pharmaceuticals and Medical Devices, Blakes Business Class Seminar, Toronto, Ontario, October 7, 2015.
Speaker: Government Transparency Initiatives: The Good, The Bad and the Ugly
Hot Button Topics in Intellectual Property Law, Blakes Business Class Seminar, Toronto, Ontario, June 3, 2015.
Speaker: Bill C-17
Health Canada Regulatory Reforms Summit, Toronto, June 22, 2015
Speaker: Regulatory Issues in Personalized Medicine
Innovation in Personalized Medicine, 2014 Lex Mundi Intellectual Property & Life Sciences Practice Group Meeting hosted by Blakes, AIPPI, Toronto, September 14, 2014.
Co-speaker: Canada's Anti-Spam Legislation
Association of Corporate Counsel (Calgary Chapter), Calgary, Alberta, April 1, 2014.
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