As more industries look to capitalize on mobile platforms, and as smartphones and tablets increasingly become the “first screen” for customers, mobile apps will continue to play an integral role in connecting businesses with their customers, whether through the marketing of products and services, facilitating transactions and communications or enhancing customer engagement. To get a sense of the popularity of the mobile channel, according to App Annie’s 2016 Retrospective (a business intelligence company and analyst firm), total time spent in apps increased by over 150-billion hours in 2016 on a worldwide basis, and worldwide app downloads reached over 90 billion in 2016, with Canada ranking in the top 10 for iOS app downloads.

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