Annick Demers
Counsel | Montréal
Montréal: 514-982-4017

Annick's practice is focused on legal and regulatory compliance of the retail financial services industry in Quebec. She provides advice to banks, nonbank financial institutions, nonbank lenders, retailers, third-party service providers and fintechs on matters such as consumer protection, consumer leasing and lending, payment products, money transmission, debt collection, insurance, reinsurance, real estate and mortgage brokerage, licensing, advertising, e-commerce, product development and language requirements (including French language requirements and clear language).

She monitors and advises on the impact of legislative and regulatory developments affecting participants of the retail financial services industry in Quebec. She communicates, drafts submissions, prepares applications and obtains regulatory approvals, certifications and permits from Quebec regulators on behalf of clients. She assists clients in the context of various projects such as the compliance, distribution and advertising of retail financial products (ex: consumer loans and leases, credit insurance, payment cards, extended warranties and money transfers) and the review of customer-facing agreements and related documentation used in Quebec. She is involved in providing compliance advice and in assessing compliance risk in the context of mergers and acquisitions and reorganizations (particularly involving financial services entities).

She also provides general regulatory and licensing advice to clients of other industries such as those of the automobile, travel, hospitality (including liquor licensing) and construction industry.

Annick is fluent in French and English.


Selected recent representative transactions include:

  • Banco Santander S.A. in connection with its acquisition of Carfinco Financial Group Inc.'s Canadian Business

  • Intact Financial Corporation on its acquisition of the Canadian insurance businesses of AXA SA and sale of the Canadian life insurance business acquired from AXA SA to SSQ Financial Group

  • CIT Financial Ltd on the sale of its Canadian Dell financing business to Dell Financial Services Canada Limited

Show Past:
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Blakes Bulletin on Financial Services Regulatory, May 11, 2017.
Author: Commentaire sur la décision Gatineau (Ville de) c. Syndicat des cols blancs de Gatineau inc.
Portée de la notion de "nécessité" de l'article 46 de la Charte de la langue française, Repères, EYB2016REP2082 ", November 2016.
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Co-speaker: Beyond Cards: Payment Progression in Canada: The Quebec Regulatory Reform: Reshaping the Quebec Financial Sector in Record Time
Blakes Business Class Seminar, Toronto, October 16, 2018.
Co-speaker: What you need to know about Consumer Finance Regulation in 2018: Consumer Legislative and Regulatory Framework in Quebec
Blakes Business Class Seminar, Montreal, February 20, 2018.
Co-speaker: Beyond Cards: The Regulatory Evolution Continues
Blakes Business Class Seminar, Toronto, October 26, 2017.
Co-speaker: L'essentiel sur la Charte de la langue française
Blakes Business Class Seminar on Technology, Montréal, Quebec, February 9, 2017.
Co-speaker: Preventing Business Fraud: Don't Let Your Guard Down
Blakes seminar in collaboration with KPMG and TD Bank Group, Montréal, June 15, 2016.
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Quoted: PL 141: le projet de loi du compromis
Interviewed by Jean-François Venne, Conseiller, October 2018.
Quoted: Loosening the Rules
Interviewed by Megan Harman, Investment Executive, October 27, 2017.
Cited: Quebec financial watchdog urges caution over peer to peer insurance
article by Luis Millan, The Lawyers Weekly, June 10, 2016.
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