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​Most Ranked Canadian Firm by Brand Strength in BTI Brand Elite 2016

April 1, 2016
We are pleased to announce that Blakes has received the highest number of rankings of all Canadian law firms listed in the Brand Strength results in the BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms.

According to BTI, “9 factors are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers… Each of these contributes to how clients perceive a law firm’s performance in the 3 critical success factors defining brand and, in turn, influencing hiring and selection.” Blakes has been ranked in all of these categories:

​Client’s Choice

Premium Worthy

Movers & Shakers
Value Drivers
Client Service Strategists

Results for the BTI Brand Elite are based on feedback from leading legal decision-makers at large organizations with US$1-billion or more in revenue, as well as data collected in BTI’s ongoing Annual Survey of General Counsel.