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Most Trusted Legal Brand: Blakes Tops Canadian Firms for Eighth Straight Year

April 26, 2023

Blake, Cassels & Graydon LLP (Blakes or the Firm) is Canada’s leading law firm brand for the eighth consecutive year according to Thomson Reuters. This is the ninth time Blakes has earned the top spot since the report was launched in the Canadian market in 2012.

The data-driven recognition draws on feedback from 271 senior corporate leaders from Canada and around the globe. Summarizing why Blakes remains the law firm of choice for respondents, Thomson Reuters reports: 

“Blakes leads the Canadian market in top-of-mind awareness — the firm more Canadian-based buyers think of first. In addition to being the firm Canadian-based buyers most frequently name in a top-of-mind manner, Blakes is strongly differentiated as the firm buyers use the most for their high-value work.”

“We are honoured to continue to be the law firm that senior corporate counsel turn to for Canadian legal advice on their most strategic matters,” said Chair Geoff Belsher.

According to Thomson Reuters, Blakes is also top of mind for top-level M&A and top-level litigation work in the Canadian market.

“We are also proud of our legal teams for their drive and commitment to providing outstanding legal services that our clients value and trust,” added Firm Managing Partner Bryson Stokes.

The scatter chart shows which firms are top of mind and most favored. The grey dots represent the other firms listed in the report. (Courtesy of Thomson Reuters)

About Thomson Reuters’ Law Firm Brand Data

Thomson Reuters independently interviews senior legal buyers at top companies in Canada and internationally about the law firm brands they favour most. Among other questions, researchers ask corporate leaders about their awareness of and favourability toward Canadian law firms, as well as their consideration of firms for major M&A, top-level litigation and high-value work.