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Blakes Competitive Edge™: February 2021 Update

February 16, 2021

Welcome to the February issue of Blakes Competitive Edge, a monthly publication of the Blakes Competition, Antitrust & Foreign Investment group. Blakes Competitive Edge provides an overview of recent developments in Canadian competition law, including updates on enforcement activity by the Canadian Competition Bureau (Bureau), recent initiatives and key trends.

Key Highlights

  • The number of completed reviews in January 2021 (15) is only 13 per cent lower than the number of completed reviews from January 2020 (17) and 27 per cent lower than the number of completed reviews from January 2019 (19), continuing to suggest that the number of filings is recovering after the reduction in filings observed in 2020 as a result of COVID-19.

  • Pre-merger notification threshold for size of transaction to decrease to C$93-million for 2021.

  • Provincial court levied C$15-million fine for misleading advertising relating to subscription trap scam.

Merger Monitor

January 2021 Highlights

  • 15 merger reviews completed

  • Primary industries: mining, quarrying and oil and gas extraction (20 per cent); wholesale trade (20 per cent); professional, scientific and technical services (13 per cent); finance and insurance (13 per cent); manufacturing (13 per cent)

  • Zero consent agreements (remedies) filed

  • Eight transactions received an Advance Ruling Certificate (53 per cent), while seven transactions received a No Action Letter (47 per cent)

January 2021 Highlights - 15 Merger Reviews Completed

Merger Enforcement

Competition Tribunal Hears Oral Arguments in Parrish & Heimbecker Case

  • On February 3 and 4, 2021, the Competition Tribunal heard final oral arguments in respect of the Bureau’s December 2019 application challenging Parrish & Heimbecker’s acquisition of a grain elevator in Manitoba. See January’s edition of Competitive Edge for discussion on first use of “hot tubbing” (provision of concurrent testimony by economic experts) in the Parrish & Heimbecker case.

Misleading Advertising Enforcement

C$15-Million Fine Levied by Ontario Court for Subscription Trap Scam

  • On January 28, 2021, the Bureau announced that Revive You Media pleaded guilty in the Provincial Court of Ontario for operating a subscription trap scam. The related Bureau investigation concluded that the company deceived consumers by advertising free trials for health and dietary supplements that trapped consumers into subscriptions with over C$100 in monthly fees. The company was fined C$15-million and is prohibited from directly or indirectly engaging in the promotion of deceptive trial offers for 10 years.

Section 11 Order Obtained for Examination of Bayer CropScience Representatives

  • On February 4, 2021, the Bureau obtained a section 11 order compelling the examination of three Bayer CropScience Inc. representatives. The Bureau previously obtained court orders in February 2020 to advance its investigation into a number of crop input suppliers for allegedly co-ordinating behaviour and refusing to supply to a new entrant.

Non-Enforcement Activity

Bureau Publishes “The Competition Advocate” Edition Regarding Competitive Bidding Processes in the Public Sector

  • On February 5, 2021, the Bureau published its latest edition of The Competition Advocate (a publication that offers its views on industries that may benefit from increased competition) which highlights that competition in public procurement is becoming increasingly important as Canadian governments enact stimulus measures to address the economic impact of COVID-19.

Pre-Merger Notification Threshold to Decrease to C$93-Million for 2021


  • On January 26, 2021 the Commissioner of Competition provided remarks at the 2021 Vancouver Competition Policy Roundtable.

Investment Canada Act

November 2020 Highlights

  • For non-cultural investments: zero reviewable investment approvals and 55 notifications filed (29 for acquisitions and 26 for establishment of a new Canadian business)

  • Country of origin of investor (non-cultural): U.S. (53 per cent), Germany (five per cent), Hong Kong (five per cent) India (five per cent), and the U.K. (five per cent)

January – November 2020 Highlights 

  • For non-cultural investments: four reviewable investment approvals and 683 notifications filed (447 for acquisitions and 236 for establishment of new Canadian business)

  • Country of origin of investor (non-cultural): U.S. (50 per cent), U.K. (eight per cent), India (four per cent), Australia (three per cent), France (three per cent), China (three per cent) and Germany (three per cent)

January - November 2020 Highlights - country of origin investor

Government of Canada Publishes Updated Thresholds for Investment Canada Act Reviews

  • The Government of Canada published the 2021 thresholds that will determine whether investments by foreign investors will be required to go through a pre-merger “net benefit” review:

    • The threshold for investors based in countries with a trade agreement with Canada decreased to C$1.565-billion in enterprise value (from C$1.613-billion).

    • The threshold for investors based in other World Trade Organization countries decreased to C$1.043-billion in enterprise value (from C$1.075-billion).

    • The threshold for state-owned enterprise investors from World Trade Organization countries decreased to C$415-million in book value of assets of the Canadian business being acquired (from C$428-million).

For more information, see our February 2021 Blakes Bulletin: New Transaction Review Thresholds Announced for Competition Act and Investment Canada Act.

Blakes Notes

  • To read more thought leadership insights from the Competition, Antitrust & Foreign Investment group, please click here.

  • For the latest legal and business updates regarding COVID-19, visit our Resource Centre.

Contact Us                            

If you have any questions, please do not hesitate to contact your usual Blakes contact or any member of the Blakes Competition, Antitrust & Foreign Investment group.