Wendy is the co-chair of the Blakes Privacy group and the National Privacy Officer for the Firm. She provides practical and strategic privacy advice to clients in a wide range of industries including technology, financial services, insurance, life sciences, education, retail and consumer goods industries.
Wendy advises clients on privacy requirements relating to new and innovative technologies and business models, including privacy considerations in connection with big data, artificial intelligence, blockchain technology and machine learning. Wendy provides privacy advice in connection with corporate transactions, outsourcing arrangements, trans-border data flows, cloud computing, and online and offline marketing and advertising activities. Wendy helps clients operationalize privacy law requirements, including through the development of privacy related policies and procedures, incident response plans, privacy training and tabletop exercises. She also helps clients manage and respond to data breaches and other privacy-related incidents.
Wendy is frequently involved in global privacy compliance projects. She provides Canadian privacy law input into global privacy policies, consent frameworks, data protection agreements and internal privacy policies and procedures.
Wendy also advises clients on the requirements of Canada's anti-spam law, the Canadian Radio-television and Telecommunications Commission's Do Not Call rules, misleading advertising, contests and promotions.