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About Pei

Pei's practice focuses on food, health, cosmetic and consumer products, and the labelling, marketing and advertising of these and other regulated products.

Pei regularly assists clients in a variety of industries, including food and beverage, pharmaceutical, life sciences, cannabis, cosmetic, retail, and consumer goods sectors, and helps them navigate complex compliance regimes (including product and facility licensing, inspection requirements, packaging and labelling, product classification, and product recalls).

In the area of marketing and advertising, Pei regularly advises clients on misleading advertising, claims substantiation, contests and promotions, and various matters relating to the execution of online and offline media campaigns.

Pei also has a breadth of experience providing health-care compliance advice to clients looking to invest in health industries, including in the long-term care, dental, medical, optometry, physiotherapy, and veterinary spaces. She works with organizations to provide creative solutions to a wide range of regulatory issues, including interactions and business arrangements with healthcare professionals, conflict of interest and fee splitting analysis, facility ownership and revenue structure analysis.

Pei's regulatory experience has been enhanced by her time as a secondee at the Canadian offices of a major beverage manufacturer.

Select Experience
  • Negotiating regulatory responsibilities under manufacturing, co-packaging, transportation and distribution agreements for all actors in the supply chain (including brand owners, contract manufacturers, 3PLs, wholesalers and retailers)

  • Advising national health management companies on both deal and ongoing operational structuring issues, including with respect to federal and local ownership restrictions, inter-company revenue analysis, and contracts with regulated professionals

  • Helping foreign clients launch, reformulate and adapt their products for the Canadian market (including with respect to product composition, packaging, marketing materials and promotional campaigns)

  • Advising a foreign purchaser on the acquisition of a large portfolio of seniors' homes across Canada

  • Drafting and negotiating sponsorship and marketing agreements, product offers and campaigns, including arrangements involving social media influencers

  • Resolving disputes between companies and regulatory officials in relation to legislative obligations, administrative and policy mandates (including in relation to product recalls, packaging and claims compliance, reporting requirements, competitor complaints, and facility inspection findings)

Awards & Recognition
  • Lexpert Special Edition: Technology and Health Sciences 2024

  • The Best Lawyers in Canada – 2023–2024 (Health Care Law)

  • Chambers Canada: Canada's Leading Lawyers for Business – 2020–2024 (Advertising & Marketing)

  • The Canadian Legal Lexpert Directory (2023–2024: Life Sciences & Health; 2022–2024: Advertising & Marketing Law)

Professional Activities

Pei is a member of the Canadian Bar Association and Ontario Bar Association.

Professional Appearances
  • Speaker : Growing and Operating Your Business Across Borders by Blakes
    ACC Georgia Chapter Event, Atlanta, Georgia, November 14, 2023.
  • Speaker : Navigating Recent Changes to Food Law, Advertising & Marketing Law: Critical Updates, Key Developments and Current Trends
    Ontario Bar Association, Toronto, Ontario, June 6, 2023.
  • Speaker : Avoiding Unqualified Country of Origin Claims
    29th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, Ontario, January 18, 2023.
  • Speaker : Evaluating Structure Function vs. Health Claims in the Age of COVID-19
    28th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, Ontario, January 18, 2022.
Media Activities

Admitted to the Ontario Bar – 2011
JD, University of Toronto – 2010
BSc (Hon.), University of Toronto – 2007

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