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Trademarks

Trademarks
Trademarks

In the competitive global marketplace, companies strive to distinguish their products and services from those of others through distinctive marks, logos, names and messages in order to build customer loyalty. Whether your business is navigating the Canadian or international trademark market, our trademark expertise can help to save time and financial resources.

Canadian and international businesses retain the trademark lawyers and agents at Blakes because we have the legal and business experience to advise them on all aspects of obtaining, enforcing and licensing trademarks in a wide range of domestic and foreign commercial contexts. We represent numerous businesses in connection with their domestic and foreign trademark programs, providing advice on the full range of issues that arise when obtaining, enforcing and licensing trademarks in Canada and elsewhere.

Our lawyers assist with trademark clearance, registration, maintenance and exploitation. We regularly prepare and prosecute trademark applications, advise on licensing and related agreements, and address advertising, labelling, trade name and branding issues. We counsel and represent clients in trademark investigations, enforcement proceedings and infringement litigation. Blakes trademark lawyers also offer strategic guidance on intellectual property (IP) portfolio management.

When trademark violations and disputes arise, clients come to Blakes because of our extensive experience in contentious trademark proceedings. Our IP litigators are skilled at representing clients in trademark infringement and passing off claims, and in oppositions, cancellations and appeals before the Trademarks Office, as well as trial and appellate courts.

In the international arena, where trademark counterfeiting and piracy abound, our lawyers maintain a close working relationship with a global network of trademark practitioners to facilitate our clients’ international registrations and protect and enforce their trademark rights worldwide.

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